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Digital Strategy

High-level thinking about a small business’s digital presence — why a website is foundational and what to prioritise first.

5 dispatches tagged “Digital Strategy”
We asked Google’s AI for a Dublin plumber. Mostly job boards.
№ 01
⟶ Studio · 7 min read

We asked Google’s AI for a Dublin plumber. Mostly job boards.

We pulled Google’s AI answers for three Dublin trades. Six of the ten sites it cites for a plumber are job boards. Here is how to check your own.

Read dispatch ⟶ 2026-08-29
A website redesign in Dublin 7, measured
№ 02
⟶ Studio · 6 min read

A website redesign in Dublin 7, measured

A website redesign in Dublin 7 for Arbour Hill Boxing Club, and what Lighthouse measured afterwards. Performance 78 to 96, page weight 1,270 KiB to 293 KiB, and one reading we did not get under a second.

Read dispatch ⟶ 2026-08-26
What breaks if you doubled your customers tomorrow?
№ 03
⟶ AI & Business · 6 min read

What breaks if you doubled your customers tomorrow?

One question that finds the leaks in a small Irish business: missed calls, late quotes, Friday paperwork. Why the number comes before the build, three of our own clients as proof, and the €600 audit in plain English.

Read dispatch ⟶ 2026-08-19
The Website Grant Has Its First Winner: Peter Dooley
№ 04
⟶ Studio · 5 min read

The Website Grant Has Its First Winner: Peter Dooley

Every month webs.ie builds one small business a professional website for free. The first Website Grant went to Dublin journalist Peter Dooley — a 748-video editorial archive with searchable transcripts, now live at peterdooley.ie.

Read dispatch ⟶ 2026-07-21
7 Powerful Reasons Your Small Business Needs a Website Today
№ 05
⟶ Business · 9 min read

7 Powerful Reasons Your Small Business Needs a Website Today

Why a small business needs a website in 2025: credibility at first glance, being found in "near me" searches, selling outside opening hours, and what a site costs against traditional advertising.

Read dispatch ⟶ 2025-10-26