§ 04 — The journal

Dispatches on
AI & craft.

Field notes from the studio — what we're building, what's working, and what we've quietly stopped doing. Published monthly from Dublin.

AI Phone ReceptionistChatbots & Chat AssistantsAI Tools for BusinessAI AutomationWeb Design & DevelopmentSmall Business IrelandLead GenerationCustomer ExperienceCost & ROILocal SEO & Online VisibilityBusiness AutomationDigital Strategy
5 dispatches · Vol. IV — MMXXVI New issue · monthly
⟶ This month's featured dispatch
AI Receptionist for Small Business: Cost & Two Real Demos
№ 01 — Featured
⟶ AI & Business · 8 min read

AI Receptionist for Small Business: Cost & Two Real Demos

What an AI receptionist actually costs in euro, who it suits and who it doesn't — plus two demo calls from our own Dublin garage build. Honest numbers, no gloss.

AI Phone ReceptionistSmall Business IrelandLead GenerationCost & ROI
Read dispatch ⟶ 2026-06-12
⟶ From the archive
How an AI Chat Assistant on Your Website Can Help Your Business Grow
№ 02
⟶ AI & Business · 10 min read

How an AI Chat Assistant on Your Website Can Help Your Business Grow

How an AI chat assistant can answer customer questions instantly, understand your full site content, improve user experience, generate more leads, and help your business grow 24/7.

Chatbots & Chat AssistantsCustomer ExperienceLead Generation
Read dispatch ⟶ 2026-04-03
7 Powerful Reasons Your Small Business Needs a Website Today
№ 03
⟶ Business · 9 min read

7 Powerful Reasons Your Small Business Needs a Website Today

In 2025, 97% of consumers search online before buying locally. A professional website increases credibility by 75%, enables 24/7 sales, reduces marketing costs by 60%, and delivers 200% ROI in year one.

Digital StrategySmall Business IrelandLocal SEO & Online Visibility
Read dispatch ⟶ 2025-10-26
How AI is Transforming Web Design in 2025
№ 04
⟶ Technology · 11 min read

How AI is Transforming Web Design in 2025

Discover how artificial intelligence is revolutionising web design and development in 2025. From AI-powered design tools to predictive analytics, learn how to leverage AI for your website.

Web Design & DevelopmentAI AutomationAI Tools for Business
Read dispatch ⟶ 2025-10-26
AI Chatbot Integration Benefits: Turn Your Site Into a 24/7 Sales Machine
№ 05
⟶ Technology · 8 min read

AI Chatbot Integration Benefits: Turn Your Site Into a 24/7 Sales Machine

AI chatbots in 2025 provide 24/7 customer support, qualify leads automatically, reduce support costs by 60%, increase conversions by 40%, and deliver ROI within 2–4 months.

Chatbots & Chat AssistantsLead GenerationCustomer Experience
Read dispatch ⟶ 2025-01-27
⟶ The dispatch · once a month

A short letter on craft, shipped monthly.